The UK’s first ‘Calm Lane’ has been introduced on Purple Tuesday

To celebrate the inaugural Purple Tuesday taking place today (13 November), The Liberty Shopping Centre in Romford, Essex, has become the first to introduce a calm lane to encourage all shoppers to enjoy a relaxing shopping experience during the Christmas period.

In place for disabled shoppers, the elderly, people with young families, or even just shoppers who want to slow down and take a more tranquil approach to Christmas shopping – away from the hustle and the bustle.

Running throughout the shopping centre, the 260-meter path ends at the shopping centre’s Autistic Spectrum Disorders charity, Sycamore Trust.

Debuting on Purple Tuesday, an event celebrating and promoting accessible shopping, the calm lane is the first of its kind in any leading shopping centre, which is sure to be a welcome addition ahead of the Christmas rush. 

Jonathan Poole, manager for The Liberty Shopping Centre, explains: “It is great to be able to welcome our ‘Calm Lane’ to the centre. Fast lanes’ have been introduced previously to help shoppers who are in a rush. However, for many of our shoppers, Christmas can be stressful with busy crowds and queues.”

The introduction of the lane is sure to be a great benefit to shoppers, and will allow many to enjoy the pleasure in taking time out for some retail therapy.

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