Disability charity relaunches creative campaign to highlight the importance of adult social care funding

United ResponseNational disability charity, United Response, has today re-launched its award-winning ‘Postcards from the Edges’ campaign in order to raise awareness of the importance of funding adult social care.

Postcards from the Edges was originally launched in 2013, to mark United Response’s 40th Anniversary. The award-winning creative campaign originally encouraged anyone with an interest in disability to express themselves creatively on a blank postcard, using words or pictures to convey whatever they like. It aimed to give a platform to some of the most vulnerable people in our society and to enable them to raise awareness of what mattered to them; their hopes, fears, and dreams for the future.

Now in 2016, with adult social care firmly on the public agenda, United Response has re-launched the campaign to ask people what good social care means to them.

Ahead of the Autumn Statement on Wednesday 23rd November, we want to tell the Government, in particular Chancellor of the Exchequer Philip Hammond, why adult social care is so important, what it allows people to do and, most importantly, why it needs to be properly funded.

To mark the relaunch, United Response has brought its ‘Postcard from the Edges’ website right up-to-date. Now, as well as being able to upload your postcards online, visitors to the site can now upload ‘video postcards’ explaining what adult social care means to them.

Diane Lightfoot, United Response’s Director of Policy and Communications, said:

“Adult social care is not just about providing care for older people but also provides a lifeline for adults with a whole range of disabilities. Through Postcards from the Edges, we aim to provide a platform to enable disabled people to have their say; people who still far too often find themselves pushed to the edges of mainstream society.

 “Adult social care as a public service attracts limited media interest and is poorly understood.  The limited public debate it receives means that the funding for it has been targeted by successive governments leading to it being cut to the bone. Only recently has it become acknowledged that adult social care funding is at a crucial tipping point and that immediate action is required to protect the lives of the people who depend on the social care system.”

We want to show the Government and wider society what good adult social care looks like and what it means for the person receiving it, their families and the communities they live in. We want the views of everyone involved throughout the support chain from the person receiving care, to individuals giving care, both paid staff and family carers, friends, campaign groups, self-advocacy groups and fellow organisations – in fact, anyone that has a view on what adult social care does and why this vital service needs to be properly funded.

Don’t delay! Submit a ‘postcard’ today at www.postcardsfromtheedges.org.uk and #TellPhil why social care needs to be properly funded.

United Response is a community based charity that works with people with learning disabilities, mental health needs or physical disabilities- including some of the most vulnerable people in our society. Our vision is of a society where disabled people are equal participants and have access to the same rights and opportunities as everyone else. To find out more about the work of United Response, please visit: www.unitedresponse.org.uk

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