Complex care specialists Complete celebrate Dignity Action Day

Award-winning national care provider The Complete Group is highlighting its commitment to the dignity of people the company cares for as it shows its support for Dignity Action Day.

Dignity Action Day, which takes place on Friday, 1 February, forms part of the Dignity in Care campaign, which aims to put dignity and respect at the heart of UK care services. Its supporters include Dame Joan Bakewell and Sir Michael Parkinson.

The Complete Group, which specialises in providing complex care to adults and children with spinal or brain injuries and other disabling conditions, is backing the day and its aims, which include spreading the message that everyone has a role to play in respecting the dignity of people in their community.

Managing Director Sally Yandle said: “Our priority is to provide complex care packages that enable each of our clients to lead the independent lifestyle of their choice, in their own homes.

“An excellent example this approach involves a Complete client in Wigan, who requires 24-hour care from two of our Personal Assistants (PAs) at a time as a result of the debilitating spinal injuries he suffered in a road accident. He has had the same team of carers for three years, who demonstrate every day their commitment to his enjoying choice and control over his life.”

Complete Clinical Nurse Manager Lianne Brown first met the client and the majority of his team of PAs – who provide Complete’s care packages on a day-to-day basis – in the spinal injuries unit where his involvement with the company began. He was then discharged to a nursing home while his home was adapted.

She said: “The team were keen to learn and be 110 per cent committed to the client for the long haul, which included making his house a home and not just a place to live in to receive care. It is heart warming to see how he has improved since discharge. From being a gentleman of few words, he now converses with his team and each day comes with smiles and laughs.”

The personalised care the team delivers includes supporting the client to attend Wigan football and rugby matches, organising birthday parties for him and cooking a traditional three-course meal at Christmas and generally making the day special. Lianne adds: “Working with the client is not just a job for the Personal Assistants.”

Sally said: “Dignity Action Day is a great way to highlight the importance of delivering care in a way that respects the wishes, needs and rights of the client and we are delighted to be supporting the event.”

The success of Complete’s approach was highlighted when it won the Care Team category at the 2012 Great North East Care Awards, gaining a place in the finals of the Great British Care Awards, to be held in June this year. The awards celebrate excellence in the care sector.

Information on Dignity Action Day is available at

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