Baby Curve triumphs at Junior Design Awards

JuniorDesignAwards Play to Z

The team at Play to Z are delighted to announce that the latest product in their Sensory Bambini range, the beautiful and ethical ‘Baby Curve’, has been awarded ‘Best Toy’ for 0 to 2 year olds at the prestigious Junior Design Awards.

Joining the ranks of world leading toy manufacturer, Steiff and their jointed bear; the Wishbone Balance Bike (the 2013 winner); and Hippichick’s Moover Pram (Highly Commended 2012), it really is an amazing achievement to be this year’s winner.

Sue Gascoyne, Creative Director, Play to Z, explains: “We were thrilled to hear that Baby Curve had been shortlisted for this award given the calibre of other entries and fact that it is made by adults with learning difficulties. To discover that Baby Curve has won, is an astonishing achievement. We can’t wait to share this fantastic news with the members at Essex Cares work based training unit, Saffron Carpentry, who make the Baby Curve. I’m sure they will be over the moon.”

Jon Bloomfield, Training & Employment Locality Co-ordinator, Saffron Carpentry said: “The customers at Saffron Carpentry work extremely hard to deliver high quality products, so when we found out that one of our toy’s had won an award we were beyond delighted! Saffron Carpentry is a work based training unit for customers with learning disabilities, who make a variety of products from toys all the way through to chopping boards. They are so proud that their handmade product is being showcased at such a professional level.”

The Junior Design Awards are now in their fourth year and celebrate the crème de la crème in design. Tasked with finding the most beautifully designed and finest quality parenting products and brands, this year’s panel of esteemed judges included singer, WaterAid ambassador and mother of two, Rachel Stevens; Junior Design Award winning Hucklebones’ founders and designers, Zoe Goldsmith and Dan Stockley; columnist, TV presenter and meteorologist Kirsty McCabe; freelance consumer editor and parenting product guru, Alison Alexander; journalist and author Sarah Edworthy; founder and travel journalist, Cass Chapman; and Junior’s own assistant web editor, Catherine Hudson. Judges raved about Baby Curve saying:

“This is exactly the kind of toy we would like to have in our house. Simple, stylish, classic and educational. Babies will have endless hours of fun playing with it and parents will be proud to have it in their home. A fantastic toy and brand.”

Play to Z was founded in 2006 as a multi award-winning sensory play resource company. They provide the Playscope, Sensory Tales, Little Explorers, Sensory Bambini and SEN ranges of quality playful learning resources, award winning training and research. Find out more at

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