My Life TV has become the first Video on Demand streaming service launched worldwide, specifically for people living with dementia.
Charity, My Life Films, the world leader in video-based dementia care, launched the channel to provide a streaming service similar to Netflix.
Due to the impact of COVID-19, in a bid to reduce isolation and help keep people with dementia stimulated, My Life TV has been accelerated due to the impact the pandemic has had on care homes and individuals across the UK.
Initially piloted with a number of care homes in in the London borough of Richmond as well as several households with people living with dementia, the feedback was overwhelmingly positive; nearly all those who took part said the service could improve psychological wellbeing, and several care workers said it helped them to deliver routine care. It can also give primary carers respite.
“Everyone loves watching TV, but sadly this becomes impossible for people with dementia, as cognitive impairment stops them from enjoying regular TV shows,” explains Jörg Roth, founder of My Life Films.
“That’s why we have created My Life TV, giving them a way to keep watching TV and be entertained. It could be a lifeline for people with dementia, particularly during COVID-19.”
The not-for-profit service offers programmes that have been created or adapted for the cognitive needs of people with dementia, from both My Life Films’ in-house production team and content partners including Off the Fence, Fremantle, British Pathé, Getty Images and Kew Gardens.
Charlotte George, My Life TV head of content, adds: “We have a fantastic range of programmes available to stream today, from footage of kittens playing to a dementia-friendly opera, and we will be adding more to this in the coming months.”
My Life Films is a London based charity working to support people living with dementia through the power of storytelling. Since 2014, My Life Films have created content highlighting that people with dementia still have a story to tell and should not be defined by their illness.
My Life TV is available now with an introductory offer – free for the first three months and then £4 a month, allowing access to the channel on up to three different devices.
The channel is suitable for individuals to use at home or for care homes to use with their residents. All profits will go back into My Life Film’s charitable services which improve the lives of people affected by dementia for free.