On International Day of Persons with Disabilities (IDPD) businesses and people everywhere are going purple to show solidarity with disabled people.
The Purple Light Up campaign, organised by organisation Purple Space, celebrates the economic power of disabled people all over the world.
Networks, groups, allies, champions and supporters are urged to come together and join the Purple Light Up movement to empower disabled people.
The campaign highlights the power of purple, and in turn the power of disabled people.
Purple Space started the Purple Light Up campaign last year after a single tweet from the organisations CEO, Kate Nash OBE, about encouraging organisations to light up purple on or around 3 December each year.
The tweet led to 56 organisations across 66 countries taking part and #PurpleLightUp gaining in excess of 133,000 impressions on Twitter.
Buildings were illuminated, flags were flown, websites were branded and most importantly, there was a positive impact.
This year Purple Light Up is back.
Multiple organisations have signed up to take part including Tesco, Channel 4 and Santander.
— Channel 4 (@Channel4) November 30, 2018
Channel 4 have created a special film to celebrate the campaign and IDPD which shows disabled people giving an insight into the extra worries they have to cope with at work.
Announcements highlighting the day will be made throughout today on the channel along with the first ever signing of Channel 4 News tonight at 7pm.
Yesterday Sunday Brunch created purple cocktails and purple pudding to show support.
Anyone can get involved and create their own Purple Light Up. Turn your social media purple and use #PurpleLightUp, turn your office purple or wear something purple when you’re out and about today.