New campaign promotes Active Summer Fun to disabled people

EFDSA new participation campaign created by the English Federation of Disability Sport (EFDS) and National Disability Sport Organisations (NDSOs) is encouraging more disabled people to find out and play out over summer. Active Summer Fun is an exciting new campaign for 2015 that aims to support more disabled people to find ways to be active during the warmer months.

Supported by Sport England, Active Summer Fun will help disabled people to find the best information, ideal activities as well as the right people and organisations that can support you to be more active. The campaign is backed by a collection of vibrant promotion, to be used across various channels over July, August and September.

This summer is jam-packed full of activities for disabled people to enjoy. Whether wanting to take part at a local level or spectate at an international championships, the next few months are crammed with exciting opportunities. Long after the summer is over, the organisations will continue to work together to encourage more people to be active together.

No matter what the weather brings this summer, being active indoors or outdoors can be great fun. When it’s fun, we are more likely to carry on being active too.

The stark reality is that disabled people are half as likely to as active as their non-disabled people. Research shows that disabled people are unsure where to find out about activities and want to take part with their family and friends. Recent findings also showed fun to be a key motivator for disabled people to be active.

Disabled people can search through the variety of participation opportunities online, send in personal stories or ask any questions they wish to find out before playing out. The stories will share disabled people’s experiences of being active, so others can learn more from the information and make choices.

The eight National Disability Sport Organisations that provide advice, support and opportunities for people with specific impairments to take part in sport and physical activity. They are British Blind Sport, Cerebral Palsy Sport, Dwarf Sports Association UK, English Learning Disability Sport Alliance (Mencap and Special Olympics GB), LimbPower, UK Deaf Sport and WheelPower.

The organisations encourage all providers, including National Governing Bodies of sport and County Sports Partnerships to get involved in Active Summer Fun. Interested providers can add their participation event on to the campaign calendar and use the promotional material in their own communications.

Find out and play out more using the shared campaign page www.efds.co.uk/ActiveSummerFun

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