Global fashion designer Tommy Hilfiger announces adaptive clothing collection for 2021

Clothing and fashion giant Tommy Hilfiger have announced the launch of their adapting clothing collection for Spring 2021, an innovative clothing line to make dressing easier for disabled adults and children.

Boasting the same classic American cool, the new Adaptive collection also features design twists for men, women and kids.

THE COLLECTION

Tommy Hilfiger Adaptive has a diverse cast of talent to showcase the new collection, so we can all live our best preppy aesthetic fashion goals.

The campaign stars Paralympic swimmer and track runner Haven Shepherd, Paralympian Rheed McCracken, former football player Isaiah Pead, to models Ashley Young and Teddy B, Mila and Elora.

Speaking of the collection principal designer for Tommy Hilfiger global, Tommy Hilfiger said: “Tommy Hilfiger Adaptive is about creating fashion that is accessible to everyone, regardless of ability.

“Getting dressed should be a joy – an experience that empowers you to look good and feel good in what you are wearing. Our adapting collections have revolutionised everyday dressing for [disabled people], giving them the independence and confidence to express their individuality through style.” 

Consumers can also expect a more accessible shopping experience to coincide with the new Adaptive collection.

ADAPTIVE

A “shop by solution” section will be available on the Tommy Hilfiger website, which will guide shoppers through all the adaptive modifications available in the range to allow seamless purchase of products that best fit their lifestyle.

Orders placed will also arrive in user friendly, accessible packaging to provide ease of opening and returning.

Customers can get their hands-on Tommy Hilfiger Adaptive this March online at tommy.com 

Tommy Hilfiger is looking to address the gap in the market for disabled consumers, and the Adaptive collection is just one step in making a positive difference for the disabled community.

The Adaptive collection was initially launched in 2017 in the United States and soon branched out to Europe, Japan and Australia.

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