Calling all superheroes: Marvel and Superhero Series team up to help you #FindYourPower

The Superhero Series, the UK’s only disability sports series for the everyday superhero, is back with a new challenge: it’s time to #FindYourPower.

After multiple lockdowns having a negative effect on disability sport participation, Marvel unites with Superhero Series to launch a counterattack: the Find Your Power Challenge.

Challenge

The one-off, flexible challenge can be completed anywhere and is calling on participants with any kind of disability and their family and friends to take part. Taking place from 29 May to 5 June, entrants will be put into one of five super teams, each leg by a celebrity team captain.

Each team will be in a virtual race from London to the Avengers’ Tower in New York and back, covering 10,000km per team and a total distance of 50,000km.

Participants will be able to chart their team’s progress on a Super World Map portal during the event.

Superhero Series founder and Paralympian Sophia Warner says: “We’re super excited to be able to reunite with Marvel to give our growing community another incentive to get active and kickstart new sporting passions.

“Marvel and Superhero Series share the same belief that everyone has their own unique powers, and we cannot wait to see them unleashed!”

With a roadmap out of lockdown now in place, the challenge is a light at the end of the tunnel for this group and will aim to empower anyone who had struggled to power-up and work towards a common goal.

Empowerment

Figures show that twice as many people with disabilities felt the pandemic greatly reduced their ability to do physical activity, compared with non-disabled people.

A study commissioned by Activity Alliance revealed that 39 per cent of people with disabilities have done no activity at all during lockdown.

Celebrity captains are still to be announced, but members of each Marvel-themed team can take part however they choose with no restrictions on equipment.

Entrants can set their own tracked challenge and use any equipment they want or need from powerchairs to adaptive bikes, canoes and rollerblades to achieve their mission.

To ensure the challenge is completely accessible, entrants can also choose from a range of sensory challenges, like popping bubbles and fun food tasting tests, or invent their own to take part. Each sensory achievement will be converted into kilometres towards their mission.

Find Your Power

Marvel’s #FindYourPower campaign showcases the everyday superhero powers we all have within to inspire confidence in the next generation. The initiative sees Marvel work with leading inspirational figures, celebrating their behind-the-scenes heroes and developing campaigns with partners with the aim of redefining what makes a true hero.

“Now more than ever Marvel hopes to inspire everyday superheroes to Find their Power. Through the power of our characters and storytelling we hope to welcome back previous Superhero Series participants, who perhaps may try something new for the event, and of course encourage more people to take part and join in the fun,” says Sara Hanson, director of enterprise social responsibility at The Walt Disney Company EMEA.

An estimated 3,000 everyday superheroes will take part in this event and to remove any barriers to entry, Marvel is covering the cost of the Super Race Packs which include a medal, t-shirt and finish line tape. Entrants will only be asked to cover packaging and postage to enter.

To find out more and sign up for the Marvel Find your Power Challenge, head to www.superheroseries.co.uk

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