Benefit Cosmetics sign model with Downs syndrome

Kate Grant, a model with Down syndrome, is fulfilling her passion for modelling after becoming the face of Benefit Cosmetics.

One of the most loved and popular beauty brands in the world, Benefit Cosmetics is well-known for their stylish, classy and quirky make-up products. 

DISCOVERED

Now, pageant queen Kate Grant has landed a top contract with the company after they saw Kate wearing one of their products.

“We discovered Kate by chance in the summer of 2018 when we saw a Facebook video about her journey to becoming a model. We fell instantly in love with her,” enthuses Michelle Stoodley, head of digital for Benefit Cosmetics UK.

“Her amazing energy was so infectious and we were captivated by her incredible zest for life and determination. She embodied everything we stand for as a brand so we knew we had to find a way to work with her.”

Having been crowned as champion in the Teen Ultimate Beauty Of The World pageant and modelling for Debenhams, Kate, from Northern Ireland, will now represent Benefit in the 2000 stores their products are stocked in over 30 countries globally.

It is a fantastic chance for Kate to live out her passion, whilst shining a light in Down syndrome.

ROLLER LINER

Michelle continues: “The opportunity came along when we were casting for a shoot for our latest product launch, Roller Liner Eyeliner. We flew Kate over to London and spent a day capturing a whole host of content with her, including some beautiful model shots and a behind the scenes video. Kate was brilliant and made several friends for life amongst our team!

“We’re truly honoured that Kate was able to join us, and we hope her involvement goes someway to showing that beauty and makeup shots can absolutely feature people from all walks of life.

“The beauty industry is changing and we love that people like Kate are leading the way.

“We’ll most definitely be looking to work with Kate again on another campaign.”

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