ASOS kit out superhumans for Rio 2016

If you’re going to be out on the world stage, beating off your competition to bring home gold, you better look good on and off the podium.

ParalympicsGB has joined forces with global fashion brand ASOS to make a capsule collection for the British Paralympic teams.

ASOS has designed formal and ceremony wear for the athletes, so when the spotlight falls on the Paralympians this September they will be kitted out in their own capsule wardrobe.

Lauren Steadman, Jack Rutter, Issy Bailey and Rob Oliver modelled the official formal wear, which was launched on July 16.

“This is a really exciting moment, as we get to meet athletes from all the different sports and come together as team mates for the first time,” said Para-triathlete Lauren Steadman. “It’s the one time we swap our training kit for formal wear before the Games, and our bespoke ASOS outfits help make us look and feel even more like a world class team. I’m more focussed than ever now, to be able to represent ParalympicsGB on the best stage in disability sport.”

Lauren Steadman Paralympic ASOS interview

Lauren Steadman Paralympic ASOS interview

 

Celebrating individuality and different body types, the ASOS team wardrobe is simple, fashionable and appropriate for a range of official team occasions in Rio.

John Mooney, ASOS Creative Director Menswear & Production said, “We are proud to be the formal wear supplier for the ParalympicsGB Team and enjoyed meeting the athletes representing our country.  We enjoyed designing clothes that will make them look and feel their best at the Games.”

ASOS Paralympic wardrobe

ASOS Paralympic wardrobe

 

Over 250 Paralympic athletes and their support staff will wear the outfits when out on official Paralympic business, including the Opening and Closing Ceremonies of the Rio 2016 Paralympic Games.

 

Not all teams have been decided for the ParalympicsGB squads, but all athletes should be confirmed at end of July.

Visit ASOS by clicking here, or catch up with Paralympics GB here.

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